Promotional Materials

The brief

This was an additional project for Emma McNally at Achieve your Greatness in conjunction with updating the website copy.

The brief was to update the course descriptions for all courses offered by the training school, outlining the precise content of each module of each course  in a set format. 

The solution

I rewrote each of the course outlines, placing the benefit for the client first and the name of the specific process second.   The benefits to the client are highlighted in bold. 

The purpose of this was three-fold: 

  • The personal benefit was clearer to the client
  • We were still able to include the technical jargon for professional credibility
  • We used the course outlines as blind landing pages (accessed through buttons), which enabled us to reduce clutter on the website. 

Do you need help to develop or update promotional materials for your business? 

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